The Case for Childcare

This project is designed to help businesses work alongside families to create a more sustainable, inclusive, and prosperous future for everyone. My work as creative director focused on translating the research and insights from the Case for Childcare Collaborative into a visually engaging and buzz-creating digital experience. Drawing inspiration from family-centric and story-based narratives, we developed a set of characters and visualization approaches that reflect the experience of parents nationwide and encourage employers to become childcare advocates. Through this project, we supported NationSwell in driving forward the conversation on childcare solutions and inspiring businesses to take meaningful action.

Beautiful illustrations by Charlotte Eckstein. Site Co-developed with Sey' Adem Cileli.